Personal Brand and Its Impact on the Development and Promotion of Individuals in Leasing Companies
Abstract
Full Text:
PDF 27-32References
Angle, Justin W., & Forehand, Mark R. (2016). It's not us, it's you: How threatening self-brand association leads to brand pursuit. International Journal of Research in Marketing, 33(1), 183-197. doi: https://doi.org/10.1016/j.ijresmar.2015.08.003
Balmer, John M.T. (2008). Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image. European Journal of Marketing, 42(9/10), 879-906. doi: doi:10.1108/03090560810891055
Burnap, Alexander, Hartley, Jeffrey, Pan, Yanxin, Gonzalez, Richard, & Papalambros, Panos Y. (2016). Balancing design freedom and brand recognition in the evolution of automotive brand styling. Design Science, 2, e9. doi: 10.1017/dsj.2016.9
Chen, Hai-Ming, & Chung, Hsin-Mei. (2017). A scale for CEO personal brand measurement. South African Journal of Business Management, 48(2), 23-32.
Chen, Hai Ming, & Chung, Hsin Mei. (2016). How to measure personal brand of a business CEO. Journal of Human Resource and Sustainability Studies, 4(4), 305-324.
Cortsen, Kenneth. (2013). Annika Sörenstam–a hybrid personal sports brand. Sport, Business and Management: An International Journal, 3(1), 37-62.
Gall, Dan. (2010). Librarian Like a Rock Star: Using Your Personal Brand to Promote Your Services and Reach Distant Users. Journal of Library Administration, 50(5-6), 628-637. doi: 10.1080/01930826.2010.488928
Grzesiak, Mateusz. (2018). Personal Branding: Its Essence, Goals and Classification Personal Brand Creation in the Digital Age: Theory, Research and Practice (pp. 7-33). Cham: Springer International Publishing.
Harris, Michael T., & Baum, Neil. (2015). Building Your Career, Your Reputation, and Your Personal Brand. In N. Baum, R. G. Bonds, T. Crawford, K. J. Kreder, K. Shaw, T. Stringer & R. Thomas (Eds.), The Complete Business Guide for a Successful Medical Practice (pp. 225-237). Cham: Springer International Publishing.
Kalia, Vivek, Patel, Amy K., Moriarity, Andrew K., & Canon, Cheri L. (2017). Personal Branding: A Primer for Radiology Trainees and Radiologists. Journal of the American College of Radiology, 14(7), 971-975. doi: https://doi.org/10.1016/j.jacr.2017.03.017
Khedher, Manel. (2015). A Brand for Everyone: Guidelines for Personal Brand Managing. Journal of Global Business Issues, 9(1), 19-27.
Laroche, Michel, Habibi, Mohammad Reza, Richard, Marie-Odile, & Sankaranarayanan, Ramesh. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755-1767. doi: https://doi.org/10.1016/j.chb.2012.04.016
Morales-Sánchez, Rafael, & Cabello-Medina, Carmen. (2015). Integrating character in management: virtues, character strengths, and competencies. Business Ethics: A European Review, 24(S2), S156-S174. doi: 10.1111/beer.12104
Mosavi, Seyed Alireza, & Kenarehfard, Maryam. (2013). The impact of value creation practices on brand trust and loyalty in a Samsung Galaxy online brand community in Iran. International Journal of Mobile Marketing, 8(2), 75-84.
Nysveen, Herbjørn, Pedersen, Per E, & Skard, Siv. (2013). Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions. Journal of Brand Management, 20(5), 404-423. doi: 10.1057/bm.2012.31
Smit, Edith, Bronner, Fred, & Tolboom, Maarten. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60(6), 627-633. doi: https://doi.org/10.1016/j.jbusres.2006.06.012
Stobart, Paul. (2016). Brand power: Springer.
Tran, Thu, Moritaka, Masahiro, Liu, Ran, & Fukuda, Susumu. (2018). Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity. 13(3), 1014. doi: https://doi.org/10.2478/mmcks-2018-0020
Urde, Mats, & Koch, Christian. (2014). Market and brand-oriented schools of positioning. Journal of Product & Brand Management, 23(7), 478-490. doi: doi:10.1108/JPBM-11-2013-0445
Vitberg, Alan. (2010). Developing your personal brand equity. Journal of accountancy, 210(1), 42.
Wheeler, Alina. (2017). Designing brand identity: an essential guide for the whole branding team: John Wiley & Sons.
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
World of Researches Publication