Personal Brand: Concepts and Discussions

Hamid Reza Yazdanjoo, Arash HajKarimi


Having a valuable personal brand can result in a person's success in society and the workplace. Invariably, people with good behavior and behavior can have a positive and lasting influence on their minds and thus achieve success in management processes and organizational leadership. It is clear that the success in the tasks and tasks assigned to the work environment at any organization level can promote employment and progress. The maintenance and promotion of a personal brand can create value as an intangible asset for people, and the maintenance and retention of this asset can result in smoothing of success through mentioned solutions.­

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