According to Marketing, Consumer satisfaction is the extent to which consumers are happy with the products or services provided by a business
. It is an important concept in business, because happy customers are those who most likely to place repeat orders and explore the full range of services offered. It plays a major role in marketing and administrationâ€. Businesses survive because they have customers that are willing to buy their product or service. However, many times businesses fail to "check in" with their customers to determine whether they are happy or not and what it will take to make or keep them happy. An Organization needs to retain existing customers while targeting new potential customers. Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the consumer. According to this article, Hyundai Motor India Ltd, continuing with its tradition of being the fastest growing passenger car manufacturer was able to fulfill the above qualities and achieve a Level-1(Very Satisfied) customer satisfaction position.
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