The Effect of Market Orientation on Product Innovation (Shahr-e Koti Walid Studied Hyatt Industrial City of Sanandaj, Iran)

Abstract

Market is an important activity that organizations to survive and ongoing developments. According
to different view of the understanding of the relationship between the market and extremism,
product innovation can achieve higher success for the new product development. In the present
study which is applied to examine the relationship between the market ( extremism, creating the
information dissemination of information , customer extremism and rival extremism )and product
innovation in manufacturing companies industrial town and township of Sanandaj phase 1 3 . The
purpose of this this investigation is whether the market - Most companies to product innovations?
The statistical research community managers and experts industrial companies in the industrial
town of Sanandaj township. In the analysis of the data are with Cronbach's a test for reliability test,
the questionnaire kolmogrov-Smirnovfor normality distribution and test data Pearson to measure
the research hypotheses. To examine the relationship in the market on extremism product
innovation, each of the four hypotheses with confidence and the level of 95 % 5 % error.
Keywords: Market, product innovation, industrial manufacturing companies.