The Impact of Organizational Culture on Motivating Transformation in Business (Case Study: Recreation and Tourism Centers)

Vahideh Ghorbani, Ali Mandegari


It is no secret that the sources of pure and efficient culture are people and data; Therefore, establishing a strong connection between the organizational levels and the learning base from fast and measurable data leads to development and transformation in the organization. In the meantime, according to their nature, leisure and tourism centers need motivation for transformation so that they can achieve successful business in a tough competition. There are many problems in entertainment and tourism centers that keep the competition and transformation alive in them; The lack of specialized and skilled workforce, centralized management and non-participation of employees in business development, financial problems, and especially the spread of the Corona virus disease, have made the motivation for business development a vital need for these centers. Based on this and despite the stated basic problems, in this research, the impact of organizational culture on creating motivation for transformation in the business of entertainment and tourism centers has been evaluated.

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